Richie headshot
Richie headshot
Richie headshot

Richie Lokay

Product LEader

Transforming businesses through human-centered design leadership.

Breakthrough customer experiences and product strategy that powered $125M ARR growth across global retail.

Combining strategic vision with tactical execution to create products that users love and businesses thrive on.


01

Visualize

Visualize

Transformed complex business needs into intuitive human-centered experiences that drive measurable results. A forward-thinking approach combines user research with emerging technologies, as demonstrated by AI/ML automation strategy for retail customer experiences and innovative cross-platform creative software products that scaled to billions of yearly web events.

02

Build

Build

Architected scalable systems that empower teams to deliver consistent, high-quality experiences efficiently.

By implementing structured collaboration models between design, product, data, and technology teams, reduced development cycles by 30% while nurturing world-class talent that delivers exceptional experiences for global enterprise clients.

03

Lead

Lead

Built sustainable communities of design and development professionals, focusing on dedicated career pathing and measurable growth milestones. From establishing comprehensive user research programs to developing design operations frameworks that support 300% team growth, he creates the infrastructure and tools that transform how organizations approach design and development.

Experience

Two Decades of Experience

Two Decades of Experience

Two Decades of Experience

Richie headshot

01

Design Consultancy

Visual Communications Designer

Provide graphic design, corporate collateral, typography, and visual communication solutions for clients.

Notable Work:

Blue Note Records GQ, Condé Nast Food Network Marie Claire, Hearst Mucca Design NFL Studio Red of Rockwell Group

2002 - 2009

2002 - 2009

2002 - 2009

Wingtip Marketing

Founder and Principal
Web Designer

Founder and
Principal Web Designer

Led design and development of multi-channel digital experiences for diverse client portfolio, focusing on user-centered solutions that delivered measurable business results.Weekly Sales and Targeted Promotions, multi-step campaigns, A/B testable acquisition, Design, Development, and ESP deployment with custom automated tooling.

Led design and development of multi-channel digital experiences for diverse client portfolio, focusing on user-centered solutions that delivered measurable business results.Weekly Sales and Targeted Promotions, multi-step campaigns, A/B testable acquisition, Design, Development, and ESP deployment with custom automated tooling.

Notable Work:

AMC Bonobos IFC Channel Harvard Business Review Havaianas Maxim Magazine Ruth’s Chris Steakhouse WeTV

2009 - 2013

2009 - 2013

2009 - 2013

02

Richie headshot
Richie headshot

03

BounceX formerly Bounce Exchange

BounceX formerly
Bounce Exchange

Lead UX Designer,
Director of Design

Led user experience strategy and execution during critical growth phase. Established design processes and standards while supporting rapid personnel expansion.

Led user experience strategy and execution during critical growth phase. Established design processes and standards while supporting rapid personnel expansion.

Built and led multidisciplinary design teams responsible for client solutions, product innovation, and premium customer experiences. Established user research methodologies and design operations processes that scaled with rapid company growth.

Established formal design system and operations framework that reduced design delivery time by 40% while ensuring consistent brand experiences across all channels

Created and scaled cross-functional collaboration models between design, product management, data science, and technology teams, enabling faster time-to-market and unified product vision

Developed and executed talent growth strategy, including structured career pathing, skills development programs, and mentorship initiatives that reduced design team turnover to less than 5%

Institutionalized human-centered design processes across the organization, training over 100 employees in design thinking methodologies and customer-first approaches

Managed $15 million P&L while continuously optimizing resource allocation, operational efficiency, and quality standards

Established formal design system and operations framework that reduced design delivery time by 40% while ensuring consistent brand experiences across all channels

Created and scaled cross-functional collaboration models between design, product management, data science, and technology teams, enabling faster time-to-market and unified product vision

2013 - 2018

2013 - 2018

2013 - 2018

Wunderkind

VP of Product Design and User Experience

VP of Product Design
and User Experience

Led multidisciplinary teams of 100+ professionals across UX, UI, research, content strategy, and design engineering, delivering omni-channel customer experiences for global enterprise clients. Established scalable design operations and governance models to support rapid business growth.

Led multidisciplinary teams of 100+ professionals across UX, UI, research, content strategy, and design engineering, delivering omni-channel customer experiences for global enterprise clients. Established scalable design operations and governance models to support rapid business growth.

Established formal design system and operations framework that reduced design delivery time by 40% while ensuring consistent brand experiences across all channels

Created and scaled cross-functional collaboration models between design, product management, data science, and technology teams, enabling faster time-to-market and unified product vision

Developed and executed talent growth strategy, including structured career pathing, skills development programs, and mentorship initiatives that reduced design team turnover to less than 5%

Institutionalized human-centered design processes across the organization, training over 100 employees in design thinking methodologies and customer-first approaches

Managed $15 million P&L while continuously optimizing resource allocation, operational efficiency, and quality standards

2018 - 2022

2018 - 2022

2018 - 2022

04

Richie headshot
Richie headshot

05

Antimatter systems

Head of Product Design
and Experience

Head of Product Design
and USER Experience

Leading research-driven design strategy for educational technology products across web, mobile, and conversational tutoring AI platforms. Implementing human-centered design processes to create accessible, engaging learning experiences for diverse user populations.

Leading research-driven design strategy for educational technology products across web, mobile, and conversational tutoring AI platforms. Implementing human-centered design processes to create accessible, engaging learning experiences for diverse user populations.

Established user research program focused on understanding learning behaviors and educational outcomes across different demographics and contexts

Developed design system that ensures consistent, accessible experiences across platforms while adapting to individual learning needs

Created rapid prototyping and testing methodology that accelerates product development while validating educational efficacy

Collaborated with customers to integrate user feedback loops and performance metrics into continuous product improvement.

2023 - Present

2023 - Present

2023 - Present

About

Two decade
software veteran

Two decade software veteran

Two decade
software veteran

Two decade
software veteran

Dynamic product designer boasting a proven track record as a original member of Wunderkind, the pioneering MarTech Automation SaaS organization, and innovator of Antimatter Systems.

For twenty years, pioneered retail product innovation, supplied white-gloved service for clients users to their customers, and architected products with operations to back the phenomenal growth of $125m ARR.

A dynamic product designer boasting a proven track record as a original member of Wunderkind, the pioneering MarTech Automation SaaS organization, and innovator of Antimatter Systems.

Dynamic product designer boasting a proven track record as a original member of Wunderkind, the pioneering MarTech Automation SaaS organization, and innovator of Antimatter Systems.

For twenty years, pioneered retail product innovation, supplied white-gloved service for clients users to their customers, and architected products with operations to back the phenomenal growth of $125m ARR.

Dynamic product designer boasting a proven track record as a original member of Wunderkind, the pioneering MarTech Automation SaaS organization, and innovator of Antimatter Systems.

For twenty years, pioneered retail product innovation, supplied white-gloved service for clients users to their customers, and architected products with operations to back the phenomenal growth of $125m ARR.

A strategic product design leader with proven experience scaling multidisciplinary design teams and implementing human-centered design methodologies. As VP of Product Design and Services at Wunderkind, I built and led a team of 100+ design and development professionals across six departments, delivering exceptional customer experiences for enterprise clients.

My expertise in research-driven design, cross-functional collaboration, and design operations enabled sustainable growth while maintaining the highest quality standards. I excel at transforming complex business needs into intuitive user experiences that drive measurable results.

Richie Lokay

For twenty years, pioneered retail product innovation, supplied white-gloved service for clients users to their customers, and architected products with operations to back the phenomenal growth of $125m ARR.

Richie headshot
Richie headshot
Richie headshot
Richie headshot
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