Universe App
Teach the world through memes and cash-out for real rewards
Audience
Challenge
Antimatter started in classrooms with a bold and unusual idea: help students learn by creating memes. While teachers enthusiastically used the platform for formative assessment and students responded with joy and creativity, one question remained:
How do we bring this kind of deep, expressive, and social learning to life outside of the classroom?
There was a missing piece in the education ecosystem:
A space where students could lead the learning experience.
A platform where creativity and knowledge could translate into real-world value.
A community where young people could learn from and teach each other globally.
The team saw an opportunity to bridge the gap between traditional education and the real-world internet fluency students already live in.
Our client was struggling to attract and retain customers due to an outdated and non-responsive website that didn't align with their brand identity.
Goal
Our goal was to create a modern and visually appealing website that reflected the client's brand and delivered a seamless user experience. The website needed to be responsive, easy to navigate, and optimized for search engines to improve their online visibility.
Result
Antimatter's journey evolved from classroom-focused tools to a comprehensive student platform:
Initial Classroom Success
Successfully implemented meme creation activities in classrooms worldwide
Developed Sorcerer, an AI-powered instructional coach for formative assessment
Reached tens of thousands of students in classrooms around the world
Received positive feedback from teachers about student engagement
Universe Platform Development
Antimatter expanded their vision with Universe, a student-centered platform that:
Allows students to create educational meme puzzles and earn ₳ntimatter (platform currency)
Enables users to solve puzzles created by peers globally
Converts earned currency into real-world rewards through the Universe+ subscription
Creates a community where students can showcase creativity and leadership
Measurable Impact
The pilot program demonstrated significant benefits:
Parent Testimonials:
“My kid is teaching. He lights up when he sees that other kids are taking meme quizzes he's made.” - Liz Berger
“I definitely didn't have my son teaching other kids through memes on my bingo card but as a parent it's thrilling to see.” - Greta Fox
Student Experience:
“Making memes is obviously more fun than making flashcards or whatever. Oh, and I even made a little money! Definitely recommend!!!” - Cam23
Educational Transformation:
Students who struggled with traditional assessments found success in the platform
The program transformed challenging behaviors (attention-seeking) into productive learning experiences
Created opportunities for students to develop marketable skills and build their resumes
The Universe platform has successfully completed its pilot phase and is being rolled out more broadly, representing a significant step toward Antimatter's mission of bridging classroom learning with real-world application through student-led, creative educational content.
Our team developed a custom website design that was not only visually stunning but also user-friendly and optimized for search engines. The client's website now showcases their products and services in a professional and engaging manner, and has seen a significant increase in organic traffic and customer engagement. The client is thrilled with the final result and has received positive feedback from their customers.
Previews
