Antimatter Brand Mission
Because you really have to learn the subject matter to tell a good story
Audience
Challenge
Teachers often use memes as bell ringers, but that's just scratching the surface. The reason that almost every subject matter has a meme community on the internet with membership in the tens to hundreds of thousands of people isn't because they're merely funny internet gags.
It's because they're social puzzles.
And in that vein they're incredible learning devices hiding in plain sight.
Here are three ways — Storytelling, Knowledge & Terms, and Culture — that teachers use memes in the classroom (expressed, of course, through memes created on Antimatter).
Storytelling
Storytelling is the most powerful way in which memes can transform a lesson and the least appreciated. Antimatter is oriented around memes not because memes are fun, but because memes are simply the shortest form of storytelling humans have yet invented.
This is intuitive: To tell a joke about something (or, in Bloom's Taxonomy terms, to create a novel work about something) you must have fully internalized the subject matter.
And to boot, memes are magnetic in their storytelling capacity. If you don't get either of the memes below, doesn't it feel almost irresistible to look those topics up so you can get the joke?
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Knowledge & Terms
Memes are memorable, making them ideal for test review and building foundational knowledge. To that end, they're like USB cables into your brain.
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Culture
Every teacher strives to bring the best out of every classroom's unique culture. And every student feels more engaged when they're with a cohort of fellow learners with whom they have a strong sense of camaraderie.
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Our client was struggling to attract and retain customers due to an outdated and non-responsive website that didn't align with their brand identity.
Goal
Our goal was to create a modern and visually appealing website that reflected the client's brand and delivered a seamless user experience. The website needed to be responsive, easy to navigate, and optimized for search engines to improve their online visibility.
Result
If this all sounds like a grandiose interpretation of memes, you should at least be sure you’re thinking of a meme and not a reaction gif. Reaction gif’s are the most amount of pixels you can use to express the least amount of information, whereas memes are the shortest form of storytelling that humans have yet invented. It’s the tippy top of Bloom’s Taxonomy made expedient, which is why there’s no underestimating how influential memes are in shaping the lives of anyone growing up today.
U.S. Senator Uses Uno Card Meme to Demonstrate Point About Federal Spending
We launched our classroom product at the beginning of last year. See "Antimatter brings shitposting to the classroom". Since then tens of thousands of teachers and students have used Antimatter to support their curricula. Most commonly, teachers use Antimatter at the end of the unit as a means of formative assessment, to query and spur their students to show what they understand. Naturally teachers also use Antimatter to run fun, diversionary activities—at this time of the school year they’re running end-of-year, post-exam meme competitions to celebrate everything they’ve learned.
What students and teachers create on Antimatter are always explosively creative. Personally, with a front row seat to these creations, I often find myself kicking out to Wikipedia to understand a meme about chemistry or math—topics I really don’t need to spend time learning about as a busy startup founder and father to two, but I can’t help it, the puzzles are too magnetic. Of course I’m biased, but this is literally the most unadulterated joy I experience on the internet today.
Memes created in Antimatter classrooms have even made it to the top of subreddits. Among our core beliefs is that the world’s learning material should be written by both teachers and learners. They’re complements: Among the many goals of a teacher in a classroom is to help facilitate peer-to-peer learning: This is a win-win-win:
Teachers get a service to spur their students to gain mastery
Students and learners get a service to help them through their learning journey
Because the teachers’ and students’ creations are published, the world gets more learning material
A final note on Antimatter in classrooms: We now live in a world where learning material is totally abundant. ChatGPT is a part of it, but I'm also old enough to have watched my friends paraphrase their way through a five paragraph essay via Microsoft Encarta. This 30-year arc has continued through Google, Wikipedia, YouTube and TikTok. The abundance has changed the nature of education, which is increasingly adopting the Flipped Classroom in part or wholesale. In the Flipped Classroom, because learning material is now so abundant, teachers use more of their scarce in-person time for synthesis. We’re building a home on the internet for inspiration and synthesis, and are aiming to make it as abundant as learning material now is.
Our team developed a custom website design that was not only visually stunning but also user-friendly and optimized for search engines. The client's website now showcases their products and services in a professional and engaging manner, and has seen a significant increase in organic traffic and customer engagement. The client is thrilled with the final result and has received positive feedback from their customers.
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